SSG vs SSR in Next.js
Explained Simply

Learn the core difference between these two rendering methods and when to use each.

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🔒

SSG

Build Time Rendering

🔄

SSR

Request Time Rendering

🔒 What is SSG (Static Site Generation)?

Static Site Generation (SSG) means your page is generated at build time. Once built, it's served as static HTML, making it extremely fast and CDN-friendly.

Perfect for: Blogs, documentation, marketing pages.

  • Super fast load
  • SEO-friendly
  • Data isn't always up-to-date
  • Rebuild required after content updates

How SSG Works:

Build Time
Static HTML
Browser

🔄 What is SSR (Server-side Rendering)?

SSR means the page is rendered on the server every time a request is made.

It ensures your users always see the latest data but adds some server load and response time.

Perfect for: Dashboards, authenticated pages, dynamic feeds.

  • Always up-to-date
  • Works well with user sessions
  • Slower than static
  • Server must stay online

How SSR Works:

UserMakes Request
ServerRenders on Every Request
HTMLFresh Content
BrowserDisplays Page
Real-time Data

⚔️ SSG vs SSR: The Showdown

Let's compare the key differences between Static Site Generation and Server-side Rendering.

Feature
SSG
SSR
When rendered?
At build time
At request time
Performance
Very fast (static)
Slower (server needed)
Freshness of data
Not always fresh
Always up-to-date
SEO friendly
Yes
Yes
Use case
Blogs, docs
Auth pages, dashboards

SSG Strengths

  • Extremely fast page loads
  • Lower hosting costs (CDN only)
  • Higher reliability

SSR Strengths

  • Fresh content with each request
  • User-specific content
  • Better for dynamic applications

🧭 When Should You Use SSG or SSR?

Making the right choice for your specific use case can significantly impact performance and user experience.

🔒 Use SSG When:

  • Your content doesn't change often

    Like marketing websites, documentation, or blogs.

  • Page performance is critical

    Static pages load faster and improve SEO metrics.

  • You want lower hosting costs

    Static sites can be hosted on CDNs at minimal cost.

  • You don't need user-specific content

    Same content shown to all visitors.

🔄 Use SSR When:

  • You need dynamic content

    Like real-time data dashboards or social feeds.

  • User-specific personalization is required

    Such as authenticated portals or user dashboards.

  • Content updates frequently

    And needs to be immediately visible to users.

  • Request-based information is needed

    Like user location, cookies, or authentication state.

💡 Pro Tip

Next.js allows you to mix both methods! Use SSG for static pages and SSR for dynamic ones, all in the same project.

🚀 How to Use SSG or SSR in Next.js?

Implementing these rendering methods is straightforward with Next.js API functions.

SSG
export async function getStaticProps() {
  // Fetch data at build time
  const res = await fetch('https://api.example.com/data');
  const data = await res.json();

  return {
    props: { 
      data 
    }, 
    // Optional: Revalidate every 60 seconds
    revalidate: 60
  }
}

Static Site Generation (SSG)

  • Data is fetched during build time
  • Use revalidate for incremental static regeneration
  • Creates static HTML pages
SSR
export async function getServerSideProps(context) {
  // Fetch data at request time
  const { req, query } = context;
  const res = await fetch(
    `https://api.example.com/data?userId=${query.userId}`
  );
  const data = await res.json();

  return {
    props: { 
      data 
    }
  }
}

Server-side Rendering (SSR)

  • Data is fetched on each request
  • Access to request object (context)
  • Always shows the latest data

💡 Pro Tips

Mix and match in the same app

Different pages can use different rendering methods.

Incremental Static Regeneration (ISR)

Use the revalidate property for the best of both worlds.

Client-side fetching

Combine with SWR or React Query for dynamic data.

Dynamic routes

SSG requires getStaticPaths for dynamic routes.

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